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A/B testing and prototyping

Prototype and iterate faster

A/B testing is more than just changing button colors. With Composify, you can test entirely different UI variations without touching client-side code.

You could:

  • Swap out entire page structures for different user segments
  • Show or hide modules (e.g., a referral banner for active users only)
  • Test different CTAs, images, or copy
  • Personalize onboarding flows based on user behavior

All of this can be configured on your backend. Assign layouts to experiment groups, gate them with feature flags, and track performance—all without a single redeploy.

This also unlocks rapid, high-fidelity prototyping. Have an idea for a new feature? You can test it in the real app, not just in Figma.

With Composify, you can:

  • Build prototypes using your real, production-ready components
  • Skip the branches, PRs, and deployments—just compose visually
  • Launch, validate, iterate, or scrap it, all without engineering bottlenecks

This makes Composify perfect for:

  • Growth experiments
  • Internal tools
  • MVPs that need fast feedback from real users

Some teams even treat their SDUI-powered surfaces as "live prototypes." They test and tune layouts continuously, then "lock them in" once an experiment is validated.